The Curb Appeal Project

One of the main goals of the Rental Assistance Demonstration (RAD) is to help public housing agencies (PHAs) address the large backlog of capital needs that has accumulated over many decades within the public housing program. And, one of the areas that has suffered the most as a result of this disinvestment has been curb appeal. Consequently, we thought it would be helpful to provide some examples – from within the public housing community – of PHAs who have been able to demonstrate good practices of curb appeal, which might then inform future RAD conversion planning activities.

Why is Curb Appeal Important?

There is overwhelming consensus among affordable housing practitioners that a project’s curb appeal is important for a number of reasons and the better that public housing properties are managed and kept, the more that we can engender public support for our affordable housing programs. Three focus points on why a project's curb appeal is beneficial are: 

Higher Resident Retention

When residents are satisfied with where they live, they tend to move less frequently.

Improved Resident Upkeep

When residents have strong, positive feelings about their community, they are also more likely to keep the project in good shape.

Reduced Crime

Resident satisfaction and feelings of community identification are a strong deterrent to crime.


PHA Highlights

The agencies listed below are featured. To read more about the curb appeal of RAD projects in their portfolio, access the links below.

King County, WA

King County WA Curb Appeal

Albany, GA

Albany GA Curb Appeal

Cambridge, MA

Cambridge MA Curb Appeal


Hagerstown, MD

Hagerstown MD Curb Appeal

Lavonia, GA

Albany GA Curb Appeal

Baltimore, MD

Baltimore MD Curb Appeal


Submit Your Project

Have you made significant changes in the appearance of your property? Have you demonstrated good practices of "curb appeal"? We'd love to hear your stories! Send your project information and pictures to with the subject, "The Curb Appeal Project" and you could be one of our "featured PHAs." For general questions and/or more information on the RAD program send us an email at