PHAs have enough WtW-eligible
families on their Section 8 waiting list to meet WtW lease-up
requirements. Many others, however, will need to develop outreach
and marketing strategies to educate potential eligible families
about the program and its benefits and to encourage them to apply.
Determine Your Target Population
first step in conducting family outreach is to determine your target
population. PHAs may target all three WtW target populations (families
currently receiving TANF, families eligible for TANF, and families
who have received TANF assistance in the last two years) or only
one or two of these categories. While outreach to families in the
first category will be relatively straightforward, outreach to families
in the latter two categories may be more difficult and may require
additional time and resources.
indicates that many of the families that currently remain on TANF
are those with multiple barriers to employment, including low education
and skill levels, substance abuse, domestic violence, and mental
health issues. As a result, PHAs may be more successful targeting
working and work-ready families that are either eligible for but
not receiving TANF or who left TANF within the past two years.
key to successful family outreach is close collaboration with partner
agencies and extensive use of their client networks. A strong outreach
effort will succeed in attracting families that will benefit most
from the program. It will also ensure at the outset that families
are aware of what is expected of them as well as the opportunities
presented by the program.