From: Housing.Counseling  
Sent: Tuesday, January 13, 2009 11:38 AM 
To: 'sf-housing-counseling-l@hudlist.hud.gov' 
Subject: "Keep Your Home, Know Your Home" campaign kick off

HUD Approved Housing Counseling Agencies:

On Wednesday, January 14th the U.S. Department of Housing and Urban Development is launching a 
major financial literacy campaign to help families prevent foreclosure.   HUD’s “Keep Your Home.  
Know Your Loan.” campaign will kick off in Chicago, Detroit, Los Angeles, Miami, New York and 
Phoenix.  The “Keep Your Home.  Know Your Loan.” campaign will include print, radio and 
television public service announcements, as well as a tool kit for non-profit counseling agencies that will 
support the effort.  

Several weeks ago we sent you an email with some preliminary information about the campaign.  The 
toll-free number that was included in that email will not be used during this campaign.  The toll free 
number that was ultimately selected is 877-HUD-1515.

This number will connect callers to HUD’s voice response system where the caller can select the type of 
counseling service they want and enter their zip code and will provide the caller with the choice of three 
counseling agencies in that zip code.  The current HUD Housing Counseling Program’s toll free number 
(800-569-4287) will remain in effect as well.  Both numbers will feed into the same voice response 
system.

In each PSA, consumers are directed to call HUD’s toll-free counseling hotline (877-HUD-1515) to 
arrange free face-to-face meetings with a counselor near them.  Since most HUD-approved counseling 
agencies lack the resources for marketing and outreach, the Department is launching this campaign to 
help consumers earlier in their financial crisis and to fight the explosion of “pay-to-play” loan 
modification scams.

U.S. Housing and Urban Development Secretary Steve Preston will kick off the campaign on 
Wednesday, January 14th in New York City at Neighborhood Housing Services, a New York City 
HUD approved counseling agency that offers clients free mortgage delinquency and default resolution 
counseling.

Sincerely,


Director, Program Support Division
Office of Single Family Housing
Department of Housing and Urban Development