Promotion and Marketing Success Stories

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The Internet offers enormous potential as a marketing tool. Low-cost Web marketing techniques can be an effective alternative or complement to scarce media coverage or costly printing and advertising. The Web can help you build partnerships, increase public awareness about services, or become more visible in the community.

With production services donated by Motivated Media, Town Park Village is currently developing a 30-second public service announcement (PSA) to be downloaded from the center's Web site, as well as broadcast traditionally. Kris Smith, director of the 3-year-old center, says the PSA will utilize Webcasting, digital cameras, and high-speed DSL connections to highlight the center's work providing technology programs to local youth and informing the community about current technology.

Motivated Media is a private, for-profit media production business that works with a local business group seeking avenues for community service. Motivated Media was referred to the Town Park Village center by the business organization and contacted center staff to offer its services.

Residents and center staff at The Grove Neighborhood Networks Center in Greeley, Colorado, have discovered the marketing power of the Web. The group uses its Web site to attract volunteers and inform the community of changes to its programs.