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Neighborhood Networks center's success--both now and in the future--relies
on finding partners whose donations of time, money, and equipment
will start and sustain the center and provide operating resources
for the future. Sustainability planning means ensuring that the center
remains a viable community resource by building partnerships that
supply a reservoir of expertise and capital for years to come. To
get your center off to the best start and ensure sustainability, find
partners early and keep the following points in mind:
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Draw
partners from more than one source. Canvas your community
and look for potential partners and volunteers from a variety
of sources, including schools and colleges, nonprofit organizations
and charities, community and religious organizations, foundations,
businesses, government agencies, and the media. Select partners
from at least three of these sources.
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Partners
must benefit, too. Always be able to answer a potential partner's
question, "What's in it for me?" Develop a plan to approach each
potential partner with expected benefits, such as creating favorable
publicity, better fulfillment of the partner's community mission,
development of a new consumer market, or expansion of an existing
base.
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Partnership
building requires a team approach. Owners, residents, and
staff must be involved in identifying and soliciting partners.
Owners should take the lead by forming a steering committee, board
of directors, or residents' council that can form a partnership
development plan and help provide the labor needed to individually
solicit each partner. Center staff is essential for maintaining
partnership contacts and identifying new sources of funding or
support.
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Partners
are readily attracted to centers that have existing sources of
financial support. Multiyear commitments of money, volunteers,
or in-kind contributions make a center more sustainable and are
likely to attract broader support if partners are confident their
contribution is well-invested. Strong alternative sources of funding,
such as contributions by the owner or user fees, will help convince
partners that the center is a successful endeavor and well worth
their support.
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If
you have any questions on how to find potential partners for your
Neighborhood Networks center, contact your local HUD
Neighborhood Networks Coordinator or Public
Housing Neighborhood Networks Grant Manager.
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