Neighborhood Networks provides potential funding sources to help
centers develop and improve programs and services. Featured here
is a funding opportunity from the W.K.
W.K. Kellogg Foundation was established in 1930 by breakfast cereal
pioneer W.K. Kellogg, who defined its purpose as "…administering
funds for the promotion of the welfare, comfort, health, education,
feeding, clothing, sheltering and safeguarding of children and youth,
directly or indirectly, without regard to sex, race, creed, or nationality.…"
To guide current and future trustees and staff, he said, "Use the
money as you please so long as it promotes the health, happiness,
and well-being of children."
the years, the Kellogg Foundation's programming has continued to
evolve, striving to remain innovative and responsive to the ever-changing
needs of society. Today, the organization ranks among the world's
largest private foundations, awarding grants in the United States,
Latin America, the Caribbean, and southern Africa.
Areas: The W.K. Kellogg Foundation supports an integrated whole
child approach that includes ensuring the emotional, social, cognitive,
physical, cultural, and civic development of young children, ages
0 to eight. Primary areas of focus include:
||Youth Education. To ensure that all children
get the development and education they need as a foundation for
independence and success, the W.K. Kellogg Foundation seeks opportunities
to invest in early child development (ages 0 to 8), leading to
reading proficiency by third grade, high school graduation, and
pathways to meaningful employment. The foundation partners with
organizations working on early childhood education, with a commitment
to whole child development, educational advocacy, family literacy,
innovative educational practices, policy reform, and lifelong
learning. The foundation focuses on communities where children
and families are most in need of high-quality early intervention
to achieve success by third grade and maintain it beyond. Many
programs offered at Neighborhood Networks centers may fall under
this category, including summer reading, homework assistance,
English as a Second Language (ESL), and career exploration programs.
Children. The W.K. Kellogg Foundation seeks funding opportunities
that allow it to make progress in ensuring that all children can
grow and thrive by having love, good parenting, high-quality food,
physical activity, interaction with nature, and access to health
care. The foundation funds programs that improve birth outcomes,
first food experiences, and health services; create access to
healthy foods; and educate families and communities about the
interrelated factors that determine well-being. The foundation
is especially interested in efforts focusing on children who are
disadvantaged by multiple societal factors, a disproportionate
percentage of whom are children of color. Many programs and activities
offered at Neighborhood Networks centers fall under this category,
including health fairs and free health services, nutrition programs,
dental care programs, and summer enrichment programs. |
Families. Research shows that family economic security is
key to helping children be successful in school and in life. The
W.K. Kellogg Foundation's goal is to build economic security for
vulnerable children and their families through sustained income
and asset accumulation. The foundation supports programs that
increase family stability; foster quality jobs, careers, and entrepreneurship;
and promote secondary achievement and financial independence.
The foundation supports strategies that increase income, assets,
and aspirations of vulnerable children and their families and
reduce disparities based on class, gender, and race. This funding
priority complements Neighborhood Networks' mission of helping
residents achieve greater self-sufficiency. Neighborhood Networks
centers typically offer a variety of programs and services that
could fall under this category, including job training and workforce
development programs, as well as financial literacy and credit-building
Under this category (Secure Families), the foundation focuses
on three areas, each with a direct impact on the ability of families
to generate income and accumulate assets:
||Family Stability. The foundation supports
strategies that connect vulnerable families to existing services
and benefits in the most effective and empowering manner possible.
This includes financial education, bundled services, and early
learning/child care options.|
||Career Ladders. The foundation supports
pathways that lead to economic mobility and quality job opportunities.
This includes community college/employer engagement, quality
jobs/advancement opportunities, and entrepreneurship. |
||Financial Independence. The foundation
supports strategies that build assets and invest in policy
and practice innovations that address the systemic issues
related to breaking the cycle of poverty. This includes policy
innovation and increased tools for asset development. |
foundation's Web site includes a grants
database that includes a list of all previous grantees. Centers
may review the list to get an idea of which funding priority area
would be best suited for their application.
Areas: As a general guideline, the foundation allocates 80 percent
of its funding each year to the United States. It targets half of
its domestic grants to Michigan, Mississippi, and New Mexico, states
where the need is great and where the company has the scale and
local knowledge to make the greatest impact.
foundation distributes the remaining funds on a national basis,
spread across targeted urban, suburban, and rural communities. The
foundation invests the remaining 20 percent to promote leadership
development and scholarship in Latin America, Mexico, the Caribbean,
northeastern Brazil, and southern Africa.
To be eligible for support, an organization or institution, as well
as the purpose of the proposed project, must qualify under regulations
of the U.S. Internal Revenue Service. As a result, the foundation
is not able to provide funding directly to individuals.
W.K. Kellogg Foundation does not provide funding for:
||Operational phases of established programs. |
||Capital requests (which includes the construction,
purchase, renovation, and/or furnishing of facilities). |
||Conferences and workshops.|
||Films, television, and/or radio programs. |
||Development campaigns. |
||Research/studies unless they are an integral
part of a larger program budget being considered for funding.
Amount: Award amounts vary.
Process: To apply for funding from the W.K. Kellogg Foundation,
all organizations must complete an online
For more information, contact:
One Michigan Avenue East
Battle Creek, MI 49017-4012