May I Have Your Attention, Please? Marketing for Neighborhood Networks Centers

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Description:

There is a time to be modest, and a time to blow one's horn. When it comes to promoting the successes of a center, the staff needs to sound the trumpet. Every day, Neighborhood Networks centers across the country are providing adults with the skills they need to compete in today's job market, helping youth achieve greater academic success, and teaching seniors how to use technology to connect with their family and friends. Yet, the greater communities these centers serve never hear about these successes. During this session, attendees will learn about the various distribution outlets that can be used to promote their center and how to work with the media to increase awareness of their center with the greater community. Presenters will also highlight and explain how Internet marketing tactics, such as online newsletters, Web sites, and e-mail outreach campaigns, can target different types of stakeholders and facilitate fundraising.

Presenters:

Ty Johnson
Principal and Managing Partner
Rainmaker Group
Phone: (404) 588-0515

Aileen Katcher
Partner
Katcher Vaughn & Bailey Public Relations
Phone: (615) 248-8202

Kivi Leroux Miller
Principal
EcoScribe Communications
Phone: (336) 499-5816

David Zermeno
Executive Director
Operation P.E.A.C.E.
Phone: (617) 267-1054

Ty Johnson, the principal and managing partner for the Rainmaker Group, is responsible for providing consulting and general advisement to a range of public and private for-profit and nonprofit organizations. Her areas of expertise include general management, business development, strategy, marketing, media relations, and public relations. Prior to launching the Rainmaker Group, Ms. Johnson served in corporate management roles at several Fortune 100 companies in the media, entertainment, and pharmaceutical industries. She has also provided category expertise as a consultant to such diverse clients as: Home Box Office (HBO), AT&T, Hard Rock Café, and Goizueta School of Business at Emory University. Ms. Johnson has spent half of her career in the healthcare industry and is an advocate for providing creative direct-to-consumer patient education for underserved populations, including seniors and minorities. She supports several patient advocacy groups and other community-based organizations committed to decreasing health disparities and increasing access to care and information. Ms. Johnson earned a master's of business administration from the Goizueta School of Business at Emory University, and is a graduate of the School of Journalism at the University of North Carolina at Chapel Hill.

Aileen Katcher is a founding partner of Katcher Vaughn & Bailey Public Relations (KVBPR). Created in 1996, KVBPR is a highly focused consulting firm that provides public relations and marketing services that helps local, regional, and national clients achieve their long-term interests and success. With more than 30 years of experience in communications and marketing, Ms. Katcher previously served as president of Katcher Communications, a public relations and marketing agency she founded in 1994. Ms. Katcher also served as director of marketing for Baptist Hospital in Nashville, Tennessee, and was executive vice president of Holder Kennedy Public Relations. Accredited by the Public Relations Society of America (PRSA), Ms. Katcher is a member of the PRSA College of Fellows and serves as ethics officer for the Nashville chapter. She leads workshops for the Center for Nonprofit Management in Nashville on public relations for nonprofit organizations. She also serves as a board member of CommunityNashville, Senior Citizen's Foundation, and Nashville Civic Design Center.

Kivi Leroux Miller, principal of EcoScribe Communications, provides editorial and communications services on diverse projects for nonprofit organizations, government agencies, and businesses. In 2003, Ms. Miller launched Writing911.com, the first of several online ventures with customers in all 50 states and more than a dozen countries. Ms. Miller teaches writing, editing, nonprofit planning, and marketing classes, as well as writing and editing seminars. She is currently an instructor in Duke University's Certificate Program in Nonprofit Management and teaches courses online through Writing911.com and NonprofitAnnualReports.net. In 2006, Ms. Miller launched a blog on nonprofit communications, which is now read by hundreds of nonprofits across the country. Ms. Miller is also a freelance magazine writer and has had articles published in Resource Recycling, American City & County, and Waste Age. Ms. Miller earned a bachelor's degree in environmental sciences from the University of California at Berkeley. She also completed George Washington University's Publications Specialist Certificate Program.

David Zermeno, executive director of Operation P.E.A.C.E. in Boston, Massachusetts, creates education programs for self empowerment. He specializes in teaching multimedia and television production so that families can have a voice in the media and become active citizens in their communities. Mr. Zermeno also teaches media making, digital storytelling, scriptwriting, storyboarding, camera training, video editing, documentary making, DVD authoring, blogging, and media distribution methods, including video production for the Internet. He has collaborated with many organizations to create community technology programs, including basic computer training for seniors, media literacy for youth, and skill building for the homeless. Mr. Zermeno also developed a family computer literacy program that has been taught to hundreds of families in Massachusetts. He is also a visual artist and has exhibited in the United States and Europe, including an exhibition in Paris, France.

Presentation