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HUD
No. 03-135
Michael Fluharty
(202) 708-0685
www.hud.gov/news
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For
Release
Tuesday
November 25, 2003 |
HUD ANTI-DISCRIMINATION PUBLIC SERVICE ANNOUNCEMENT NAMED BEST OF 2003
WASHINGTON
- A public service announcement produced as part of a Department of Housing
and Urban Development campaign to educate Americans about housing discrimination
has won the Ad Council's "Golden Bell Award" for the best PSA of 2003.
The ad, which was produced under a grant, is part of the Department's nationwide
print, radio, television and on-line campaign.
The campaign follows on the heels of a housing discrimination awareness study
published last year by HUD that yielded some surprising results. For example,
83 percent of respondents who believed they had been discriminated against did
nothing about it. The study also found only one percent of possible discrimination
victims file complaints with HUD and other government agencies that investigate
such allegations at no cost to the victims.
"The
Bush Administration is committed to educating Americans about their fair housing
rights," said Carolyn Peoples, HUD assistant secretary for fair housing
and equal opportunity. "This PSA is one of several that will help us reach
that goal by letting people know what to do if they believe they are the victims
of housing discrimination."
"Accents,"
the award-winning PSA, features a prospective renter who, while using varying
accents, inquires about an apartment by phone. The PSA focuses on how he is
treated differently solely because of his perceived race or ethnicity. The innovative
PSA was produced for HUD by the New York-based advertising agency Merkley, Newman
& Harty under the direction of Leadership Conference on Civil Rights Education
Fund and the National Fair Housing Alliance. To view the PSA go to HUD's website
at www.hud.gov/offices/fheo/.
Anyone
who believes they have experienced housing discrimination should call HUD's
Housing Discrimination Hotline at (800) 669-9777, or visit HUD's fair housing
web site at www.hud.gov/offices/fheo.
HUD is the nation's housing agency committed to increasing homeownership, particularly
among minorities, creating affordable housing opportunities for low-income Americans,
supporting the homeless, elderly, people with disabilities and people living
with AIDS. The Department also promotes economic and community development as
well as enforces the nation's fair housing laws. More information about HUD
and its programs is available on the Internet at www.hud.gov
or www.espanol.hud.gov.
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