	HUD news
	Homes
	Resources
	Library
		1: Most requested pages
		2: Freedom of Information Act (FOIA) reading room
		3: Research
		4: Housing
		5: Public, assisted, and Native American housing
		6: Homeless
		7: Cities/ communities
		8: Fair housing
		9: Funding
		10: Legal information
		11: Web management
		12: HUD archives
		13: Professional organizations
		14: Good Stories Collection
	Handbooks/ forms
	Common questions
	Communities
	Working with HUD
	Tools
	Webcasts
	Mailing lists
	RSS Feeds
	Help

Headquarters Office Web Manager Position Description


	Information by State Print version

Management Analyst GS 343 13/14

Introduction

Web management at HUD is a responsibility of HUD's Deputy Secretary, who is the Chief Operating Official of the Department. The Deputy Secretary issues the Department's web policies and strategic plans.

Web Managers, throughout the Department, are the front-line in web management at HUD. At the helm is the Departmental Web Team, which is led by two Departmental Web Managers - one for Headquarters Operations and one for Field Operations. Each Headquarters office has a Headquarters Web Manager; and each Region has a Field Web Manager. These organization Web Managers are responsible for implementing the Department's web strategies, policies, and procedures within their organizations, with the overall guidance and direction of the Departmental Web Team. The Headquarters and Field Web Managers work with their respective organization heads to develop and implement procedures within the organization to create and approve content, manage web-generated e-mail, and carry out other web management responsibilities.

Web Managers at HUD have six primary roles:

Consultant: Consult with managers to help them use the web to improve the way HUD does business and serves citizens;
Editor: Develop and organize the content of HUD's web products, ensuring that content reflects well on the Department;
Advocate: Reach out to audience groups (citizens, business partners, and HUD employees) to determine their needs, and act as an advocate to ensure that HUD addresses those needs through the web products;
Promoter: Market HUD's web products among the intended audiences;
Trainer: Train HUD staff to use the web products in appropriate ways; and
Visionary: Anticipate and look toward the future, analyzing and proposing new ways the Department might use the web to carry out its mission more efficiently and effectively.

Headquarters Web Managers work closely with their Assistant Secretaries and key staff to ensure that web materials reflect the directions and objectives of the Secretary, Deputy Secretary, and Assistant Secretary and that they abide by guidance on Departmental communications issued by the Assistant Secretary for Public Affairs. In major organizations, the Web Managers are assigned to these duties full-time. Assistant Secretaries must ensure that their Web Managers have the support and cooperation within the organization to be successful and that they carry out their duties in accordance with Departmental directions and objectives for the web.

The Departmental Web Manager for Headquarters Operations establishes procedures and provides guidance and training for the Headquarters Web Managers.

Major Duties and Responsibilities

Develop, coordinate, write, and edit content for the Department's web products.
Research facts, analyze data, gather and synthesize information, ensuring that it is written in an appropriate style and tone for the audience it serves.
Maintain content so that it is current and accurate. Update, revise, or remove content in a timely manner.
Meet frequently with key managers to brief them on strategies and plans for HUD's web products, to analyze their needs, and to propose ways HUD's web products can address those needs.
Maintain awareness of ongoing Departmental policy and management initiatives, and suggest ideas and opportunities to link the web to major initiatives.
Serve as the point of contact within the organization for information and ideas regarding the web, and work with the Departmental Web Team to develop and implement new ideas.
Develop and implement a training program to ensure that HUD managers and staff can use the web effectively to do their work and that they are familiar with HUD's web sites, so they can help customers find the information and services they want and need.
Develop and manage a web marketing and outreach program for the organization to promote HUD's web-based information products with their intended audiences, including employees, HUD's partners, and citizens.
Reach out to audience groups to get feedback on HUD's web products and propose appropriate changes, based on that feedback.
Manage a system to respond to web-generated e-mail, ensuring that responses are timely and that they reflect well on the Department.
Work closely with the Departmental Web Team, identifying opportunities for improvements to HUD's web products and suggesting policies and procedures to promote the implementation of electronic government.
Be an active participant on the Departmental Web Team, identifying opportunities for improvements to HUD's web products and suggesting policies and procedures to promote the implementation of electronic government.

Factor 1: Knowledge Required by the Position

This position requires experience and expertise in project planning; in analysis of operations for the purpose of proposing innovative solutions to problems; and in organizing, writing, and editing information to make it meaningful to a wide array of audiences, including high level executives, private sector businesses, and the public. The incumbent must be capable of planning, organizing, and executing various functions in support of HUD's delivery of both public and employee information and services, via the web. The incumbent must possess the ability to manage workload, to develop efficient and effective processes that impact the entire organization, and to communicate with managers and staff at all levels and with the public.

Changing priorities place unusual demands on controlling workflow. The incumbent must be able to adjust plans and schedules to respond to crisis situations and to withstand pressure attributable to meeting the changing needs of Department executives.

The incumbent must be able to function both independently, to implement Departmentwide objectives and plans within the organization.

Factor 2: Supervisory Controls

The incumbent reports to the Assistant Secretary and operates under the overall guidance and direction of the Departmental Web Team. The incumbent works with relative independence, applying Departmental objectives and guidance to the organization he/she serves. Completed work is reviewed critically by the Assistant Secretary, for adherence to Departmentwide objectives, policies, and goals. Level of supervision depends on the grade of the Web Manager.

Factor 3: Guidelines

The incumbent follows Departmental policy and regulations, appropriate laws, and governmentwide policy and regulations when carrying out tasks. The incumbent must use judgment in interpreting and applying the intent of provisions in the guides and regulations and exercise initiative and judgment in selecting the appropriate portion of guides for use in completing ambiguous or conflicting instructions. Based on experience, the incumbent recommends changes to or adaptation of Departmental policies and procedures.

Factor 4: Complexity

The incumbent develops and implements procedures and coordinates a range of activities within the organization, applying guidance and direction from the Departmental Web Team to his/her own organization. The incumbent analyzes the needs of the web audience and proposes strategies for innovations and solutions to correct deficiencies. The incumbent advises the Assistant Secretary and the Departmental Web Team on issues and recommends solutions based on experience and analysis.

Factor 5: Scope and Effect

The work involves identifying issues and resolving problems that affect the work of a number of offices within the organization. The incumbent must develop and coordinate work processes with managers and staff at various levels, throughout the organization, and must contribute to Departmentwide planning and implementation efforts.

Factor 6: Personal Contacts

The incumbent's work involves regular contacts with executives, managers and staff throughout the organization. The incumbent has frequent contact with members of the public - both private sector businesses and service agencies and with citizens at large. The incumbent also interacts with managers and staff from other government entities - federal, state, and local.

Factor 7: Purpose of Contacts

The purposes of interactions with HUD executives, managers and staff are to develop and implement plans for carrying out Departmental objectives to develop organizational strategies, in support of broad strategies identified by the Departmental Web Team. Contacts with the public involve responding to questions and comments, offering technical assistance, marketing HUD's web products, and gathering customer comments and feedback on HUD's web products. The purpose of interactions with other government entities is to develop and coordinate partnerships to achieve common goals.

Factor 8: Physical Demands

The work is mostly sedentary, with no special physical requirements.

Factor 9: Work Environment

The work is performed in a typical office setting. Some travel may be required, to solicit feedback from web audiences and conduct training sessions. The incumbent also will be going out of the office to public meetings and events, to do demonstrations and briefings about HUD's web products.

Qualifications Requirements

Skill in writing and editing for a public audience
Skill in coordinating and negotiating with executives and high level staff
Skill in managing projects/assignments and providing leadership
Ability to make clear and concise oral and written presentations to all levels of an organization and to a variety of audiences
Ability to work on teams

Content current as of November 5, 2002

	FOIA	Privacy	Web Policies and Important Links	Home
	U.S. Department of Housing and Urban Development 451 7th Street S.W., Washington, DC 20410 Telephone: (202) 708-1112 TTY: (202) 708-1455 Find the address of a HUD office near you