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Field Web Manager Position Description


	Information by State Print version

Management Analyst GS 343 13/14

Introduction

Web management at HUD is a responsibility of HUD's Deputy Secretary, who is the Chief Operating Official of the Department. The Deputy Secretary issues the Department's web policies and strategic plans.

Web Managers, throughout the Department, are the front-line in web management at HUD. At the helm is the Departmental Web Team, which is led by two Departmental Web Managers one for Headquarters Operations and one for Field Operations. Each Headquarters office has a Headquarters Web Manager; and each Region has a Field Web Manager. These organization Web Managers are responsible for implementing the Department's web strategies, policies, and procedures within their organizations, with the overall guidance and direction of the Departmental Web Team. The Headquarters and Field Web Managers work with their respective organization heads to develop and implement procedures within the organization to create and approve content, manage web-generated e-mail, and carry out other web management responsibilities.

Web Managers at HUD have six primary roles:

Consultant: Consult with managers to help them use the web to improve the way HUD does business and serves citizens;
Editor: Develop and organize the content of HUD's web products, ensuring that content reflects well on the Department;
Advocate: Reach out to audience groups (citizens, business partners, and HUD employees) to determine their needs, and act as an advocate to ensure that HUD addresses those needs through the web products;
Promoter: Market HUD's web products among the intended audiences;
Trainer: Train HUD staff to use the web products in appropriate ways; and
Visionary: Anticipate and look toward the future, analyzing and proposing new ways the Department might use the web to carry out its mission more efficiently and effectively.

Field Web Managers work closely with their Regional Directors and key managers throughout the Region to ensure that web materials reflect the directions and objectives of the Secretary, Deputy Secretary, and Regional Director and that they abide by guidance on Departmental communications, issued by the Assistant Secretary for Public Affairs. Regional Directors ensure that the Field Web Managers have the support and cooperation within the Region to be successful and that they carry out their duties in accordance with Departmental directions and objectives for the web.

The Departmental Web Manager for Field Operations establishes procedures and provides guidance and training for the Field Web Managers.

Major Duties and Responsibilities

Develop, coordinate, write, and edit local content for the Department's web products. Research facts, analyze data, gather and synthesize information, ensuring that it is written in an appropriate style and tone for the audience it serves.
Maintain content so that it is current and accurate. Update, revise, or remove content in a timely manner.
Manage the placement and monitor the use of HUD kiosks, within the jurisdiction. Ensure that kiosks are meeting the objectives of the Department to reach as many citizens as possible.
Meet frequently with key managers to brief them on strategies and plans for HUD's web products, to analyze their needs, and to propose ways HUD's web products can address those needs.
Maintain awareness of ongoing Departmental policy and management initiatives, and suggest ideas and opportunities to link the web to major initiatives.
Serve as the point of contact within the region for information and ideas regarding the web, and work with the Departmental Web Team to develop and implement new ideas.
Develop and implement a training program to ensure that HUD managers and staff can use the web effectively to do their work and that they are familiar with HUD's web sites, so they can help customers find the information and services they want and need.
Develop and manage a marketing and outreach program within the region to promote HUD's web-based information products with their intended audiences, including employees, HUD's partners, and citizens.
Reach out to audience groups to get feedback on HUD's web products and propose appropriate changes, based on that feedback.
Manage a system to respond to web-generated e-mail, ensuring that responses are timely and that they reflect well on the Department.
Work with the Departmental Web Team to develop and carry out HUD's web policies and procedures and to ensure that HUD's web products are of the highest quality.
Be an active participant on the Departmental Web Team, identifying opportunities for improvements to HUD's web products and suggesting policies and procedures to promote the implementation of electronic government.

Factor 1: Knowledge Required by the Position

This position requires experience and expertise in project planning; in analysis of operations for the purpose of proposing innovative solutions to problems; and in organizing, writing, and editing information to make it meaningful to a wide array of audiences, including high level executives, private sector businesses, and the public. The incumbent must be capable of planning, organizing, and executing various functions in support of HUD's delivery of both public and employee information and services, via the web. The incumbent must possess the ability to manage workload, to develop efficient and effective processes that impact a number of offices within the jurisdiction, and to communicate with managers and staff at all levels and with the public.

Changing priorities place unusual demands on controlling workflow. The incumbent must be able to adjust plans and schedules to respond to crisis situations and to withstand pressure attributable to meeting the changing needs of Department executives.

The incumbent must be able to function both independently, to implement Departmentwide objectives and plans within the jurisdiction.

Factor 2: Supervisory Controls

The incumbent reports to the Regional Director and operates under the overall guidance and direction of the Department Web Team. The incumbent works with relative independence, applying Departmental objectives and guidance to the local environment. Completed work is reviewed critically by the Regional Director, for adherence to Departmentwide objectives, policies, and goals. Level of supervision depends on the grade of the Field Web Manager.

Factor 3: Guidelines

The incumbent follows Departmental policy and regulations, appropriate laws, and governmentwide policy and regulations when carrying out tasks. The incumbent must use judgment in interpreting and applying the intent of provisions in the guides and regulations and exercise initiative and judgment in selecting the appropriate portion of guides for use in completing ambiguous or conflicting instructions. Based on experience, the incumbent recommends changes to or adaptation of Departmental policies and procedures.

Factor 4: Complexity

The incumbent develops and implements procedures and coordinates a range of activities within the region, applying guidance and direction from the Department Web Team to local situations. The incumbent analyzes the needs of the web audience and proposes strategies for innovations and solutions to correct deficiencies. The incumbent advises the Regional Director and the Department Web Team on issues and recommends solutions based on experience and analysis.

Factor 5: Scope and Effect

The work involves identifying issues and resolving problems that affect the work of a number of offices in the Field. The incumbent must develop and coordinate work processes with managers and staff at various levels, throughout the region, and must participate in Departmentwide planning and implementation efforts.

Factor 6: Personal Contacts

The incumbent's work involves regular contacts with managers and staff in several field offices and with executives, managers, and staff at the Department level. The incumbent has frequent contact with members of the public - both private sector businesses and service agencies and with citizens at large. The incumbent also interacts with managers and staff from other government entities - federal, state, and local.

Factor 7: Purpose of Contacts

The purposes of interactions with local HUD managers and staff are to develop and implement plans for carrying out Departmental objectives. Contacts with Departmental executives, managers, and staff are for the purpose of coordinating Departmental strategies. Contacts with the public involve responding to questions and comments, offering technical assistance, marketing HUD's web products, and gathering customer comments and feedback on HUD's web products. The purpose of interactions with other government entities is to develop and coordinate partnerships to achieve common goals.

Factor 8: Physical Demands

The work is mostly sedentary, with no special physical requirements.

Factor 9: Work Environment

The work is performed in a typical office setting. Some travel will be required, to interact with other offices in the region and to interact with the Departmental Web Team. The incumbent also will be going out of the office to public meetings and events, to do demonstrations and briefings about HUD's web products.

Qualifications Requirements

Desirable Factors

Skill in communicating: writing, editing, and making presentations
Skill in coordinating and negotiating with managers and high level staff
Skill in analyzing and managing projects

Content current as of November 5, 2002

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