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Deputy Web Manager


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Management Analyst GS 343-13/14

Introduction

Web management at HUD is a responsibility of HUD's Deputy Secretary, who is the Chief Operating Official of the Department. The Deputy Secretary issues the Department's web policies and strategic plans.

Web Managers, throughout the Department, are the front-line in web management at HUD. At the helm is the Departmental Web Team, which is led by two Departmental Web Managers - one for Headquarters Operations and one for Field Operations. Each Headquarters office has a Headquarters Web Manager; and each Region has a Field Web Manager. These organization Web Managers are responsible for implementing the Department's web strategies, policies, and procedures within their organizations, with the overall guidance and direction of the Departmental Web Team. The Headquarters and Field Web Managers work with their respective organization heads to develop and implement procedures within the organization to create and approve content, manage web-generated e-mail, and carry out other web management responsibilities.

Web Managers at HUD have six primary roles:

Consultant: Consult with managers to help them use the web to improve the way HUD does business and serves citizens;
Editor: Develop and organize the content of HUD's web products, ensuring that content reflects well on the Department;
Advocate: Reach out to audience groups (citizens, business partners, and HUD employees) to determine their needs, and act as an advocate to ensure that HUD addresses those needs through the web products;
Promoter: Market HUD's web products among the intended audiences;
Trainer: Train HUD staff to use the web products in appropriate ways; and
Visionary: Anticipate and look toward the future, analyzing and proposing new ways the Department might use the web to carry out its mission more efficiently and effectively.

The Deputy Web Manager is a member of the Departmental Web Team. The specific responsibilities of the Departmental Web Team include:

Recommend, interpret, and oversee implementation of the Department's web policies, which are issued by the Deputy Secretary;
Establish procedures and standards for HUD's web products;
Provide direction, guidance, and training for organization Web Managers;
Brief top HUD executives on HUD's web products and consult with them on how to use the web to achieve their goals;
Research and develop long-term and annual strategies, goals, and objectives for the Department's use of its web products; and assess and report on performance;
Develop, justify, and manage the technical support budget for the Departmental Web Team and the Field Web Managers (program offices provide their own technical support);
Along with other appropriate staff, represent and coordinate the Department's involvement in interagency efforts and other outside efforts that impact the content of HUD's website;
Provide technical assistance to HUD partners in using the web to deliver the services the Department funds, through Web Clinics; and
Manage the Department's web marketing and outreach efforts.

Major Duties and Responsibilities

This Deputy Web Manager assists in all aspects of managing and promoting the Department's web-based information products. Specific duties include, but are not limited to, the following:

Web Management

Assist in developing and implementing Departmentwide policies, procedures, and strategic plans governing HUD's web-based products.
Provide oversight, advice, and training to program and field office Web Managers throughout the Department.
Participate in interagency web-related initiatives, including Federal web manager groups, groups creating interagency web sites, and interagency policy-making groups.
Maintain awareness of ongoing Departmental policies and management initiatives, and suggest ideas and opportunities to link HUD's web-based products to other major initiatives going on in the Department.
Network with Web Managers throughout the Federal Government, soliciting ideas that are working elsewhere and seeking opportunities for replication.
Serve as a point of contact for the Department for information and ideas regarding the web.

Web Content Development and Management

Work with Department executives and top managers throughout the Department to develop new web content and initiatives. Act as a management consultant, suggesting new ideas for using the web to carry out HUD's mission and goals and to provide services. Assist managers in developing web-based initiatives. Ensure that all web products are high quality and customer-friendly and that they reflect well on the Department.
Coordinate with technology support staff to design pages, address and resolve technical problems, and discuss new directions and technology.
Monitor and analyze performance measures and use that information to improve HUD's web-based products.

Marketing and Outreach

Seek opportunities for promoting HUD's web products to all appropriate audiences (citizens, business partners, employees).
Provide advice and guidance to HUD partners to help them create web sites that deliver the services HUD funds.
Create opportunities for HUD staff to learn more about HUD's web products so staff can use the products themselves and so they can help citizens and partners use the products effectively.

Web Content Development and Management

Serve as project manager for assigned initiatives, coordinating with all key players, developing strategies and plans to implement the initiatives, and reporting on progress.
Research and propose new initiatives, which could improve HUD's operations and/or improve service to the public through web-based solutions.
Assemble and lead cross-organization teams to carry out initiatives.
Brief top executives and managers on the status and outcomes of initiatives.

Factor 1: Knowledge Required by the Position

This position requires experience and expertise in project planning; in analysis of operations for the purpose of proposing innovative solutions to problems; and in organizing, writing, and editing information to make it meaningful to a wide array of audiences, including high level executives, private sector businesses, and the public. The incumbent must be capable of planning, organizing, and executing various functions in support of HUD's delivery of both public and employee information and services, via the web. The incumbent must possess the ability to manage workload, to develop efficient and effective processes that impact a number of offices within the jurisdiction, and to communicate with managers and staff at all levels and with the public.

Changing priorities place unusual demands on controlling workflow. The incumbent must be able to adjust plans and schedules to respond to crisis situations and to withstand pressure attributable to meeting the changing needs of Department executives.

The incumbent must be able to function both independently, to implement Departmentwide objectives and plans within the jurisdiction, and as a member of a Departmentwide team charged with developing Departmentwide strategies and leading HUD in new directions.

Factor 2: Supervisory Controls

The incumbent reports to the Director, Office of Departmental Operations and Coordination (ODOC), and operates under the overall guidance and direction of the Departmental Web Managers. The incumbent works with relative independence, applying Departmental objectives and guidance to the organization he/she serves. Completed work is reviewed critically for adherence to Departmentwide objectives, policies, and goals. Level of supervision depends on the grade of the incumbent.

Factor 3: Guidelines

The incumbent follows Departmental policy and regulations, appropriate laws, and governmentwide policy and regulations when carrying out tasks. The incumbent must use judgment in interpreting and applying the intent of provisions in the guides and regulations and exercise initiative and judgment in selecting the appropriate portion of guides for use in completing ambiguous or conflicting instructions. Based on experience, the incumbent recommends changes to or adaptation of Departmental policies and procedures.

Factor 4: Complexity

The incumbent develops and implements procedures and coordinates a range of activities, applying guidance and direction from the Departmental Web Managers. The incumbent analyzes the needs of the web audience and proposes strategies for innovations and solutions to correct deficiencies. The incumbent advises the Departmental Web Managers on issues and recommends solutions based on experience and analysis.

Factor 5: Scope and Effect

The work involves identifying issues and resolving problems that affect the work of the Department. The incumbent must develop and coordinate work processes with managers and staff at various levels, throughout the organization, and must contribute to Departmentwide planning and implementation efforts.

Factor 6: Personal Contacts

The incumbent's work involves regular contacts with executives, managers and staff throughout the Department. The incumbent has frequent contact with members of the public - both private sector businesses and service agencies and with citizens at large. The incumbent also interacts with managers and staff from other government entities - federal, state, and local.

Factor 7: Purpose of Contacts

The purposes of interactions with HUD executives, managers and staff are to develop and implement plans for carrying out Departmental objectives and for the purpose of developing organizational strategies, in support of broad strategies identified by the Departmental Web Managers. Contacts with the public involve responding to questions and comments, offering technical assistance, marketing HUD's web products, and gathering customer comments and feedback on HUD's web products. The purpose of interactions with other government entities is to develop and coordinate partnerships to achieve common goals

Factor 8: Physical Demands

The work is mostly sedentary, with no special physical requirements.

Factor 9: Work Environment

The work is performed in a typical office setting. Some travel may be required, to solicit feedback from web audiences and to conduct training sessions. The incumbent also will be going out of the office to public meetings and events, to do demonstrations and briefings about HUD's web products.

Qualifications Requirements

Skill in writing and editing for a public audience
Skill in coordinating and negotiating with executives and high level staff
Skill in managing projects/assignments and providing leadership
Ability to make clear and concise oral and written presentations to all levels of an organization and to a variety of audiences
Ability to work on teams

Content updated December 20, 2002

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